Why you Should Focus your Business Development Efforts on the Pet Services Industry!

 

If you’re looking for an industry to focus your business development efforts on, just look down. If there’s a dog, cat, lizard, or guinea pig wandering your floor, you’ve got something in common with 62 percent of Americans.

The American Pet Products Association reports pet ownership has continued to grow right through the downturn. We spend big on our pets, too, recession or not. Annual pet-related expenditures soared from $43.2 billion in 2008 to nearly $53 billion this year, the association reports.

Apparently, when the chips are down, having a cat to cuddle goes a long way.

There are now more than 35 major chains in the pet services business,  from doggy day cares, groomers, and dog-walking providers to pet stores, dog trainers, and boarding services. Unlike the traditional hotel chains — a sector that’s under pressure — pet hotels are still growing. Dog-spa chain Dogtopia has more than 25 locations, mostly in Maryland and Virginia, while the luxury-focused D Pet Hotels has three hotels in Hollywood, Scottsdale, and Manhattan. Newcomer K-9 Resorts has hotels under construction that should give it seven locations by the end of next year. 
 

There is massive new business opportunity in our industry in one of the rare niches where consumers don’t show any sign of cutting back.

Happy developing!  John